PQ’s story begins with a personal revelation. Founder Amber Delecce-Forge, a Californian raised on Maui, worked as a teenager at the Four Seasons hotel. When she unexpectedly received a designer swimsuit as a gift, she experienced, for the first time, how clothing can transform one’s inner state, instill confidence and awaken a sense of power. This moment became the spark that ignited PQ Swim — a brand created to help every woman feel extraordinary.
PQ Swim embodies Amber’s vision, honed over more than twenty years in the fashion industry. Her attention to detail, creativity and dedication have shaped the brand into what it is today: inspiring, innovative and effortlessly stylish.
«Every piece is a love letter to women — a reminder that she shines, that she is strong and that she deserves to be noticed», — says Amber, founder and CEO.
At the heart of every collection are premium fabrics, unique techniques and hand-finished details that combine style with comfort. The brand offers a spectrum of designs — from soft, feminine cuts to bold, exotic silhouettes inspired by travel and nature. PQ Swim places special emphasis on quality, craftsmanship and inventive design, while embracing recycled materials and ethical production practices.
The PQ woman is both muse and embodiment of the brand’s philosophy. Adventurous yet elegant, confident yet effortlessly natural, she treasures golden hour, lives by the sea and is unafraid to stand out. Within PQ, she is affectionately known as the Palm Queen — a symbol of luxury, freedom and self-expression.
PQ Swim is more than just swimwear — it redefines the very experience of wearing it. It is an ode to individuality, freedom and beauty, arising when a woman feels truly herself.
