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The Italian Formula of Resort Elegance — meet DANWARD
SS26 marks a milestone in the American Beauty Group portfolio: the addition of our first brand with a full menswear collection — a choice far from accidental. DANWARD has become synonymous with refined resort style, elevating the aesthetics of men’s beachwear to a new level. DANWARD is for those who value quality, subtle elegance and natural sophistication; for those who radiate confidence and allure without excess.
Luxury Beachwear

Italian in spirit and in the highest standards of craftsmanship, DANWARD creates pieces where restraint and quality become the ultimate luxury code. Clean lines, graphic asymmetries, minimalist silhouettes and signature prints define the brand’s DNA. Core items — from swim shorts to lightweight linen shirts — are designed to become the essential anchors of a refined resort wardrobe.

«I created the brand for those who, like me, are in love with summer and freedom, who appreciate quality and elegance», — says designer and founder Dan Ward.

For Those in Love with Summer and Freedom

Born in the U.S. to French and Italian parents, Dan moved to Japan at age eleven, where the endless coastline and sea became his first sources of inspiration. Later came the U.S., studies in chemistry, biology and commercial photography, followed by Paris and a career in fashion, with leading roles at Hermès, Bally and Calvin Klein. Yet the sea remained his greatest passion. Dan is a professional swimmer, holding over forty national and European titles — a discipline that informs his aesthetic, with its precise lines and appreciation for the human form.

«My heart still skips a beat on the first spring day when the air is filled with the promise of summer and a hint of salt lingers», — he confesses.

A Global Presence

This is the essence of DANWARD: creating pieces that do more than meet a resort dress code — they set the mood. Men, too, deserve to look impeccable by the water. Actor Bradley Cooper has been spotted in the brand’s shorts, a vivid demonstration that relaxation can — and should — be elegant.

Today, DANWARD is a new benchmark for those who choose style with character. Its Italian signature, distinctive design and philosophy of “quiet luxury” make the brand an indispensable companion for journeys where summer is not just a season, but a way of life.

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