Scaling extraordinary brands into new markets
Shaping a new culture of collaboration between the fashion industry and strategic platforms
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American Beauty Group is a premium fashion distributor with over 15 years of experience and deep international expertise
We operate as a full-cycle partner: strategy, sales, marketing, content and visual merchandising, staff training, logistics, and finance. One team, one seamless process.
We hold a strong position in the premium fashion segment, shaped by a selective and strategically curated approach.
Turning brand potential into sales
American Beauty Group is your distribution partner, aligning strategy, sales, marketing, logistics, and finance into a single growth framework.
Our Services
We build reliable, end-to-end partnerships — from contract signing to sell-out analytics and sustained repeat growth.
Sales
We design and manage scalable sales structures. From pricing and order management to analytics, we deliver not just distribution, but a long-term growth strategy.
Marketing
We create relevant and impactful brand presence at point of sale — translating visual DNA and tone of voice into a clear, recognizable identity across new markets.
Consulting
Expert navigation — from market entry and positioning to sustainable, long-term expansion.
Logistics and Finance
We take full ownership of operations: logistics, customs, certification, documentation, and financial settlements — managed with precision, accountability, and full transparency.
Launch Strategy
Everything required for a confident market entry and stable demand. Processes are adapted to local market context and real-time buying and marketing needs — from website content to internal sales presentations.
Helping talented brands around the world scale with clarity
We partner with both established and emerging brands, building resilient infrastructure and supporting thoughtful, long-term expansion into new markets.
We are a team of experts dedicated to strengthening and scaling your business
We work with transparency, precision, and structure — guided by high professional and ethical standards.
15+
years of market experience
20+
fashion brands in our portfolio
3
showrooms
200+
multibrand retail partners
3
logistics hubs
6
countries in our geography
We don’t just create partnerships — we design the future
Our reach speaks for itself — from powerhouse marketplaces to nationwide retail chains and curated boutiques across 40+ cities in the CIS and Eastern Europe.
LUKSE
LUKSE — Siberia’s first department store, housed in a historic building in central Novosibirsk.
Bosco Vesna
BOSCO VESNA — a classic European department store in central Moscow with a wide product range.
TSUM
TSUM — one of the largest department stores in Europe and Moscow’s premier fashion destination.
News from our brands, collections, and trends. Stay tuned!
23 July 2026
INSIDE THE VISION: CARLY BURNETT ON ESSENTIALISM, INSTINCT, AND THE POWER OF A PRIVATE BRAND
While TKEES operates on a global scale, its heartbeat remains entirely personal. Co-founder and Creative Director Carly Burnett shares her uncompromising approach to design, why she still chases inspiration down the street, and how keeping a business emotional has become their ultimate strength.
20 July 2026
THE INVISIBLE SHOE: HOW TKEES TURNED THE HUMBLE FLIP-FLOP INTO A LUXURY STAPLE
In 2009, Carly Burnett, Co-Founder and Creative Director of TKEES, alongside Jesse Burnett, Co-Founder and CEO, set out to solve a deceptively simple problem – creating a premium, minimalist sandal that virtually disappeared on the foot. Seventeen years later, the brand stands as a masterclass in restraint and high-end positioning.
11 June 2026
AMERICANDREAMS: INTERVIEW WITH THE FOUNDER AND CREATIVE DIRECTOR
Americandreams is a Scandinavian brand where the finest knitwear, Italian craftsmanship, and color as an emotional language create lightness and confidence for everyday life. Its collections are defined by clean silhouettes and a philosophy of effortless luxury — for those who value individuality and uncompromising quality over fleeting trends.